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1.
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Marketing en sectores específicos / coord. María Soledad Aguirre García
Book
Publication
Madrid : Pirámide, 2000
Description
501 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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2.
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Marketing Today / Gordon Oliver
Book
Publication
New York : Prentice Hall, 1990
Description
XV, 525 p., [1] f.
Availability
No copies available
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3.
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Os valores culturais dos gestores de marketing das empresas portuguesas com relatório de sustentabilidade / Ana Isabel Gameiro Martins ; orient. Caetano Alves
Book
Publication
Aveiro : IPAM, 2011
Description
102 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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4.
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Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
Harlow : Pearson Education, 2021
Description
728 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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5.
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Marketing management / Philip Kotler, Kevin L. Keller
Book
Publication
Harlow : Pearson, 2016
Description
714, [118] p. ;
28 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
Reference (1).
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6.
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Introdução ao marketing / Philip Kotler, Gary Armstrong ; Roberto Meireles Pinheiro, trad.
Book
Publication
Rio de Janeiro : Livros Técnicos e Científicos, 2000
Description
XVIII, 371 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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7.
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Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2006
Description
XX, 651 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Marketing management : a relationship approach / Svend Hollensen
Book
Publication
Harlow : Pearson Education, 2015
Description
XXXV, 683 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XVII, 523 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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10.
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Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa
Book
Publication
New Jersey : Prentice Hall, 1995
Description
xii, 612 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
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11.
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Perspectives on marketing management / Michael Baker
Book
Publication
Chichester : John Wiley Sons
Description
4 v.
LocationBiblioteca IPAM Porto
Availability
Available (4).
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12.
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Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow, Pearson : , 2023
Description
701 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel
Book
Publication
Boston : Cengage, 2021
Description
vii, 410 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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14.
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O desenvolvimento de campanhas de marketing social para a promoção de comportamentos de consumo sustentáveis : o caso Ambar / Joana Pereira Magalhães ; orient. Mafalda Nogueira
Book
Publication
Porto : IPAM, 2019
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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15.
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The Routledge companion to the future of marketing / ed. Luiz Moutinho, Enrique Bigné, Ajay K. Manrai
Book
Publication
Abingdon : Routledge, 2014
Description
xxxi, 470 p. :
il., gráf. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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16.
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Gestão da experiência como ferramenta de inovação : o futuro dos eventos musicais / Joana Ramalho de Sousa Queirós ; orient. Mafalda Ferreira
E-resource
Publication
Porto : IPAM, 2021
Description
127 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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17.
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Marketing / Paul Baines, Chris Fill, Sara Rosengren
Book
Publication
New York : Oxford, 2017
Description
xxxii, 732 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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18.
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Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
Harlow : Pearson Education, 2018
Description
734 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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19.
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Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha
Book
Publication
Porto Alegre : Bookman, 2008
Description
350 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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Princípios de marketing / Philip Kotler, Gary Armstrong ; Arlete Simille Marques, Sabrina Cairo, trad. ; Dilson Gabriel dos Santos, Francisco J. S. Mendizabal Alvarez, rev.
Book
Publication
São Paulo : Prentice Hall, 2003
Description
X, 593 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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